On Tuesday March 1 presented the book "The Dark Side of Google" (Ediciones Virus) Carlo Milani, one of its authors and member of the Italian research Ippolito gave a talk at Social Center-Bookstore Pantera Rossa in which beat out some aspects that we sometimes forget about using tools like Google or Facebook. Italian
He made it clear that the use of the technology we have at our disposal, not so free and not as free as we sometimes think it is the responsibility of individuals who, in a very high percentage, runs instruments that do not know fund because it works with the maxim that what is most important is that how.
Milani said that the apparent freedom in the web 2.0 is a false sense because we are always behind the multinationals through the management of the identities of millions of users convert our data into cash. Our data are not home, are in a cloud and therefore we are not their owners.
The speaker noted the appearance of the Google as a provider of all knowledge for anyone with a question and the ability to type. This project is based global epistemological and for example, to know what language it is seeking and, therefore, that language must be answered. Or the computer control of the key words we use in emails, and searches for allocation to each user, in the kindest of cases, custom advertisements. Google uses its apparent simplicity and efficiency to choose a certain links before others. This ease in finding knowledge loses luster when exposed results are directly related to the amount of times they have been visited, rather than with its quality, faster and larger it appears as the best and forget the academic excellence. Facebook
said Carlo Milani, contains in its philosophy motivation worse than Google. The seeker can go through as a tool of global knowledge, however, the network determines our presence and our tastes depending on the relationships we build with other users with this schematic expression of "like" I do not like "" Friend " "No friend." This type of behavior creates relationships homophily by taste. Dynamic small country where everyone knows everything of all, a social control that do not use in real life. Our relationships with coworkers, family and friends are different, but in the network relations all receive the same level of information given by an extreme narcissism, exhibitionism masturbatory and the search for a microcelebridad, which can form relationships based emotional pornography in a flat and empty identity.
A large percentage of Facebook users favor what has been called "power by default" because the configuration of our accounts are marked by a record "by default" that favors the control of our relationships, the study of the dynamics of addiction and private is installed in the public arena, to run the risk of unhappiness because, although the truth make us free, it is equally true that not make us happy if we consider that a lie is the basis of social understanding, dosed the truth of our behavior depending on the means in which we move, work, sentimental or family. The dangerous situation in Facebook does not distinguish between different people, as we do in the real world can be a real danger. You can not share everything with everyone.
He made it clear that the use of the technology we have at our disposal, not so free and not as free as we sometimes think it is the responsibility of individuals who, in a very high percentage, runs instruments that do not know fund because it works with the maxim that what is most important is that how.
Milani said that the apparent freedom in the web 2.0 is a false sense because we are always behind the multinationals through the management of the identities of millions of users convert our data into cash. Our data are not home, are in a cloud and therefore we are not their owners.
The speaker noted the appearance of the Google as a provider of all knowledge for anyone with a question and the ability to type. This project is based global epistemological and for example, to know what language it is seeking and, therefore, that language must be answered. Or the computer control of the key words we use in emails, and searches for allocation to each user, in the kindest of cases, custom advertisements. Google uses its apparent simplicity and efficiency to choose a certain links before others. This ease in finding knowledge loses luster when exposed results are directly related to the amount of times they have been visited, rather than with its quality, faster and larger it appears as the best and forget the academic excellence. Facebook
said Carlo Milani, contains in its philosophy motivation worse than Google. The seeker can go through as a tool of global knowledge, however, the network determines our presence and our tastes depending on the relationships we build with other users with this schematic expression of "like" I do not like "" Friend " "No friend." This type of behavior creates relationships homophily by taste. Dynamic small country where everyone knows everything of all, a social control that do not use in real life. Our relationships with coworkers, family and friends are different, but in the network relations all receive the same level of information given by an extreme narcissism, exhibitionism masturbatory and the search for a microcelebridad, which can form relationships based emotional pornography in a flat and empty identity.
A large percentage of Facebook users favor what has been called "power by default" because the configuration of our accounts are marked by a record "by default" that favors the control of our relationships, the study of the dynamics of addiction and private is installed in the public arena, to run the risk of unhappiness because, although the truth make us free, it is equally true that not make us happy if we consider that a lie is the basis of social understanding, dosed the truth of our behavior depending on the means in which we move, work, sentimental or family. The dangerous situation in Facebook does not distinguish between different people, as we do in the real world can be a real danger. You can not share everything with everyone.
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